Clients Reveal their Success Secrets
As you might imagine, most organizations are reluctant to share publicly the strategies and tactics that have given them an edge over their competitors online. So it is a testament to our clients’ generosity and commitment to partnership that they have graciously granted us permission to publish this inside view of their SEO, e-marketing and web development initiatives.
Below you will find a selection of case studies from some of these valued clients.
Do you know what the difference is between SEO and online marketing? Confused about the terminology? In this article featured on Practical eCommerce, Jeff Muendel discusses how SEO is a specialty within the online marketing field.
By definition, SEO refers to the process of optimizing a website with the goal of having major search engines (primarily Google, Yahoo! and MSN Live Search) return pages from that website in highly-ranked search engine results. SEO is almost always employed as a form of marketing, but it is a very specific form of marketing that takes place within the search engines.
Lately, some industry blogs have suggested that SEO has grown beyond its primary parameters, suggesting that successful SEO includes expanding into other realms of marketing. I don’t think that makes any sense. By definition, SEO - search engine optimization - does not include any form of marketing that goes outside of search engines. The use of the term SEO in such a way is disingenuous and confuses many webmasters and owners of ecommerce sites.
For more about this controversial topic, visit the full article on Practical eCommerce here.
Filed under: Articles online marketing SEO
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word: 
Are you interested in doing some content optimization for your website? Do you know the difference between keyword suggestion tools and keyword analytics tools? In this article, written by Director of Natural Search Consulting PJ Fusco, learn about how keyword suggestion tools can really help boost the quality of your content optimization. PJ defines Keyword analytics tools as:
Keyword suggestion tools help you understand what words are used in search queries and what phrases are associated with those words. Keyword analytical tools provide some measure of keyword suggestion functionality, as well as the ability to understand the competition levels for specific search terms. More importantly, keyword analytics tools help you determine the relative size of the search referral market associated with specific keywords and phrases.
Read more about keyword analytics tools and how effective they might be for your site in this article at ClickZ here.
Filed under: Articles Keyword Research SEO
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
Ok, perhaps I’m being a bit provocative here, but sometimes it’s the off-topic, off-message, or off-brand content that earns you the most valuable links—links that you wouldn’t have otherwise gotten. Those links can really pay the bills, in terms of the extra search traffic and resulting sales. The brand police within your company may pitch a fit, but heck, it’ll be worth it! Here’s how it’s done:
Continue reading »
Filed under: Articles Ecommerce SEO
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
Internet Retailer 2008 — Chicago, IL
A team of long time e-commerce experts will provide live reviews and makeovers for sites from the audience members. Retailers in the audience will be asked to bring search marketing, user experience, e-commerce strategy and other design questions to this session where experts will view the sites in question and provide answers to fix what ails their web sites. Audience members who volunteer their sites for critique will receive a $25 Starbucks gift card.
Panelists:
Lauren Freedman, President, the e-tailing group
Stephan Spencer, President, Netconcepts
Amy Africa, President, Eight by Eight
Filed under: Seminars SEO Web Development Web Marketing
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
Internet Retailer 2008 — Chicago, IL
The right links are fuel for a retail web site’s search engine rankings. But building the right links is among the most difficult, misunderstood and poorly executed aspects of search engine optimization. There are two kinds of links that retailers should focus on to improve such rankings. Links from an e-retailer’s product page to other relevant product pages within the site—with relevant, as judged by the search engine spider, being the keyword—is one type. But a retailer can’t just put a bunch of links on a site to achieve a higher rank without taking into account whether the links achieve business goals. Such links must make merchandising and business sense, otherwise they will interfere with the shopper’s experience and possibly have a deleterious effect on a retail site. The second kind of link is links coming into a site from external sources, which retailers have a lot less control over. A link from a hunting magazine to an outdoor retail site is a link from an authoritative external site and those kinds of links can boost a retailer’s search rankings. But they are much harder to achieve because they require persuading the outside site to link to the retailer’s site, a mostly manual process. This session will examine criteria for evaluating a link’s value, creative link building strategies, link building dos and don’ts, and how to leverage affiliates and social media content. It will tell attendees how seemingly innocent practices can undermine a search engine optimization program and how best practices in search marketing are likely to change in the near future.
Workshop Presenters:
P.J. Fusco, Senior Consultant, NetConcepts
Mark Kaufman, Associate Vice President, CNet Findability, CNet
Filed under: Link Building Seminars SEO
|
Email to a Friend |
Printer-Friendly |
1 Comment »
Spread the word:
ACCM 08 — Orlando, FL
Keyword-rich contextually relevant text links are like fuel for your web site’s search engine rankings. Without good links, you are relegated to the bottom of the search results heap. Link building is arguably the most difficult; the most misunderstood and poorly executed aspect to SEO. In this session, you will learn criteria for evaluating a link’s value, creative link building strategies, link buying do’s and don’ts, how to approach webmasters, how to leverage your affiliates, how social media can be leveraged to build links, dangerous tactics, and more!
Moderator: Stephan Spencer, Founder & President, Netconcepts
Panelists:
Neil Patel, Chief Technology Officer, Advantage Consulting Services
Seth Besmertnik, CEO, LinkExperts
Filed under: Link Building Seminars SEO
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
eMetrics Summit — San Francisco, CA
There are basic SEO metrics that will help with the “blocking and tackling” — things like keyword popularity, indexation, link popularity, PageRank scores, rankings, top-referring keywords, etc. There are also the red herrings, like keyword density and KEI scores, that are only distractions. But most importantly, there are a whole new class of SEO metrics that are largely undiscovered by folks in SEO and analytics alike, that are essential in order to fully capitalize on the “Long Tail” of SEO. These Key Performance Indicators include:
- Brand-to-nonbrand Ratio — percentage of your natural search traffic that comes from brand keywords versus nonbrand keywords
- Unique Pages — number of unique (non-duplicate) web pages crawled by search engine spiders
- Page Yield — percentage of unique pages that yield search-delivered traffic in a given month
- Keyword Yield — average number of keywords each page (minus the freeloaders) yields in a given month
- Visitors per Keyword — ratio of search engine delivered visitors to search terms
- Index-to-crawl Ratio — ratio of pages indexed to unique crawled pages
- Engine Yield — the amount of traffic a search engine delivers for every page it crawls
Speakers:
Brian Klais, Netconcepts
Richard Zwicky, Enquisite
Filed under: Seminars SEO
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
SMX Social Media — Long Beach, CA
Web users rely on community-contributed-content sites such as Wikipedia and Yahoo Answers. These sites enable you to communicate directly with an engaged audience. But contribute to the conversation with care. Too much spin and you’re credibility will be shot-and your brand damaged. You’ll come away from this session knowing how these influential sites work and how to participate constructively.
Moderator:
Danny Sullivan, Editor-in-Chief, Search Engine Land
Speakers:
Lise Broer “Durova”, Administrator, Wikipedia
Jonathan Hochman, Founder/President, Hochman Consultants
Matt McGee, SEO Manager, Marchex
Jeff Muendel, Search and Online Marketing Analyst, Netconcepts
Filed under: Seminars SEO social media
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
SMX Social Media — Long Beach, CA
Wikipedia is powerful. Concerned about how your company or service is portrayed? Wikipedia experts answer your questions and take you live to the site for advice on how to interact with the service.
Moderator:
Danny Sullivan, Editor-in-Chief, Search Engine Land
Speakers:
Lise Broer “Durova”, Administrator, Wikipedia
Jonathan Hochman, Founder/President, Hochman Consultants
Jeff Muendel, Search and Online Marketing Analyst, Netconcepts
Filed under: Seminars SEO social media
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
